PHARMA MARKETING MANAGEMENT

      Chapters

1). Marketing

2). Pharmaceutical Marketing

3). Product Decision

4). Product Mix Decisions

5). Product Life Cycle

6). Product Portfolio Analysis

7). Product Positioning

8). Product Branding

9). Packaging and Labelling Decisions

10). Product Management in Pharmaceutical Industry

11). Promotional Mix

12). Promotional Budget

13). Advertising Decision

14). Personal Selling

15). Sales Promotion

16). Public Relations

17). Pharmaceutical Marketing Channels

18). Professional Sales Representative

19). Pricing Decision and Strategies

20). Emerging Concepts In Marketing