Abstract : A major advancement in the world of marketing is the idea of "Marketing Mix." Sound marketing strategy starts with determining the marketing mix. The phrase "marketing mix" is used to describe the union of the four elements that make up the basis of a company's marketing system, namely the product, the price structure, the promotional activities, and the distribution system, according to William J. Station. Every business organisation must choose its marketing strategy to meet consumer demands. The corporation uses a combination of many marketing decision variables to sell its goods and services.
