Abstract : Price is one of the most significant marketing, product, physical distribution, and promotion combinations. It is evident that pricing generates money for corporations. When determining the pricing of a product, a company should keep its price objectives in mind. Customers are more inclined to identify a product's quality with its value. Before selling a product at a price, sellers should sell it at a price, according to Philip Kotler. This might not apply to pharmaceutical items.
Keywords : Pricing, price concepts, pricing objectives, and pricing strategies.
Cite : Iqbal, M. R., & Ajmal, G. (2022). Pricing Decision and Strategies (1st ed., p. 176). Noble Science Press. https://doi.org/10.52458/9789391842666.nsp2022.eb.asu.ch19
