Abstract : Product (brand) positioning describes the place a product holds in a particular market. This is dependent on the market's structure, the company's business position, and the ideas of product competition and substitution.
When your target market compares your product to those of your competitors, product positioning is what they think of. What comes to mind when you hear the name Rolls Royce automobile? Most likely: extreme exclusivity and luxury. This shows their market positioning.
Keywords : Positioning
Cite : Ajmal, G., & Diwan, A. (2022). Product Positioning (1st ed., p. 75). Noble Science Press. https://doi.org/10.52458/9789391842666.nsp2022.eb.asu.ch7
