Abstract : A crucial component of the market offering is the product. Making an offering that will satisfy the demands or wants of the target consumer is the first step in marketing-mix planning. Three fundamental factors—product features and quality, services mix and quality, and pricing appropriateness—will be used by the customer to evaluate the offering. All three components must come together to create a product that is appealing to competitors. Therefore, decision-making is a crucial part of every company's management process, especially when it comes to product decisions in the pharmaceutical industry. We will fully comprehend the idea of the product and its various types before understanding the product decision.
Keywords : Product, aspirin, process.
Cite : Jindal, H., & Yadav, N. (2022). Product Decision (1st ed., p. 42). Noble Science Press. https://doi.org/10.52458/9789391842666.nsp2022.eb.asu.ch3
