Abstract : The term "Sales promotion" is used in the business world to refer to any promotion other than advertisement, personal selling, and publicity that supports and enhances activities related to advertising and personal selling. This term is also used to refer to any promotion that supports and enhances sales activities. This word is deceptive and has a vague, all-encompassing feel to it. The term "supportive promotion" is one that is more suitable to use in this context. It can be challenging to differentiate between sales promotion, advertising, and personal selling, which are all forms of sales promotion. In point of fact, the duty of sales promotion could be handled by either the advertising or the sales organisation, and this is frequently the case. But sales promotion, much like packaging, is increasingly establishing an independent standing within companies, and professionals are forming in the subject.
Keywords : Promotion, Variety, adaptability.
Cite : Sharma, M. K., & Yadav, N. (2022). Sales Promotion (1st ed., p. 139). Noble Science Press. https://doi.org/10.52458/9789391842666.nsp2022.eb.asu.ch15
