Abstract : Emerging concepts in marketing include things like vertical and horizontal marketing, multichannel marketing, industrial marketing, rural marketing, and global marketing, among other things. More profit can be made through the utilisation of both horizontal and vertical marketing systems. The demand for products or services in vertical marketing systems originates directly from the targeted industry, but in horizontal marketing, two or more firms collaborate in order to expand their existing consumer base. Due of India's rural market's enormous size and demand, rural marketing is a significant potential for business owners and managers.
Cite : Kumar, K., & Kalra, M. (2022). Emerging Concepts In Marketing (1st ed., p. 206). Noble Science Press. https://doi.org/10.52458/9789391842666.nsp2022.eb.asu.ch20
