Abstract : The pharmaceutical industry is often referred to as a "life-line" industry, which is a description that fits it very well. It plays an essential part in reducing the suffering of millions of people all over the world and in preventing a wide variety of illnesses that can affect human beings. In light of this fact, the planners of Indian economic development following the country's independence wisely included this industry in the core sector of the economy.
Keywords : Pharmaceutical, medications.
Cite : Kalra, M., & Diwan, A. (2022). Pharmaceutical Marketing (1st ed., p. 19). Noble Science Press. https://doi.org/10.52458/9789391842666.nsp2022.eb.asu.ch2
