Abstract : Advertising is any form of sponsored non-personal communication and promotion of ideas, products, or services by a sponsor who is identifiable. Although some advertising (such as direct mail) is addressed at specific persons, the vast majority of advertising uses mass media such as radio, television, newspapers, magazines, and outdoor advertising. Advertising is described by the American Marketing Association as "any type of paid, non-personal presentation and promotion of ideas, goods, or services by an identified sponsor." It is impersonal, as opposed to personal selling, and it is paid for by a sponsor, as opposed to publicity.
Keywords : Advertising, Newspapers, direct mail, television, magazines, radio.
Cite : Kumwat, M. K., & Sharma, M. K. (2022). Advertising Decision (1st ed., p. 120). Noble Science Press. https://doi.org/10.52458/9789391842666.nsp2022.eb.asu.ch13
