Abstract : Physical products require packaging considerations to provide protection, economy, convenience, and promotion, among other benefits. Marketers must develop a package concept and test it functionally and psychologically to ensure that it meets the required objectives and conforms to public policy. Physical products require labelling for identification, possible classification, description, and marketing.
Packaging has been defined differently in marketing and technical literature.
Cite : Diwan, A., & Tewatia, S. (2022). Packaging and Labelling Decisions (1st ed., p. 92). Noble Science Press. https://doi.org/10.52458/9789391842666.nsp2022.eb.asu.ch9
