Abstract : Like individuals, products also gestate, born, develop, mature, become old and eventually pass away. The notion of the product life cycle describes the life history of the product, from conception to ageing or death. It is a span rather than a cycle. Pharmaceutical items follow the same trajectory as consumer goods, that is, an increase in sales, a sales plateau, and then its decline. This phenomenon is known as the product life cycle, or PLC.
Keywords : Life Cycle, various marketing, finance, manufacturing, purchasing.
Cite : Jindal, H., & Yadav, N. (2022). Product Life Cycle (1st ed., p. 56). Noble Science Press. https://doi.org/10.52458/9789391842666.nsp2022.eb.asu.ch5
