How to Cite: Yadav, N., & Diwan, A. (2022). Pharma Marketing Management (1st ed., pp. 1-232). Noble Science Press. https://doi.org/10.52458/9789391842666.nsp2022.eb.asu
Description
This book on Pharma Marketing Managements is based on the current PCI syllabus. In comparison to other industries, the Indian pharmaceutical industry has expanded dramatically in recent decades. For every company, profit is a primary goal. There is a potential of similar products entering the market at the same time, which could affect the product's profitability and product life cycle. In such a competitive market, the success of any product depends on two major factors: market analysis and marketing strategies.
Sr. No. |
Chapters TitleAuthors |
Page No. |
Section I: Introduction of Pharmaceutical Marketing |
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Chapter 1: |
MARKETINGDr. Mohini KalraAssistant Professor, School of Pharmaceutical Sciences, Apeejay Stya University, Gurugram Dr. Gufran AjmalAssistant Professor, School of Pharmaceutical Sciences, Apeejay Stya University, Gurugram |
1-18 |
Chapter 2: |
PHARMACEUTICAL MARKETINGDr. Mohini KalraAssistant Professor, School of Pharmaceutical Sciences, Apeejay Stya University, Gurugram Dr. Anupama DiwanProfessor, School of Pharmaceutical Sciences, Apeejay Stya University, Gurugram |
19-41 |
|
Section II: Product Mix |
||
|
Chapter 3: |
PRODUCT DECISION Heena Jindal Assistant Professor, School of Pharmaceutical Sciences, Apeejay Stya University, Gurugram Dr. Narender Yadav Assistant Professor, School of Pharmaceutical Sciences, Apeejay Stya University, Gurugram |
42-49 |
|
Chapter 4: |
PRODUCT MIX DECISIONS Heena Jindal Assistant Professor, School of Pharmaceutical Sciences, Apeejay Stya University, Gurugram Dr. Narender Yadav Assistant Professor, School of Pharmaceutical Sciences, Apeejay Stya University, Gurugram |
50-55 |
|
Chapter 5: |
PRODUCT LIFE CYCLE Heena Jindal Assistant Professor, School of Pharmaceutical Sciences, Apeejay Stya University, Gurugram Dr. Narender Yadav Assistant Professor, School of Pharmaceutical Sciences, Apeejay Stya University, Gurugram |
56-61 |
|
Chapter 6: |
PRODUCT PORTFOLIO ANALYSIS Dr. Narender Yadav Assistant Professor, School of Pharmaceutical Sciences, Apeejay Stya University, Gurugram Heena Jindal Assistant Professor, School of Pharmaceutical Sciences, Apeejay Stya University, Gurugram |
62-74 |
|
Chapter 7: |
PRODUCT POSITIONING Dr. Gufran Ajmal Assistant Professor, School of Pharmaceutical Sciences, Apeejay Stya University, Gurugram Dr. Anupama Diwan Professor, School of Pharmaceutical Sciences, Apeejay Stya University, Gurugram |
75-83 |
|
Chapter 8: |
PRODUCT BRANDING Dr. Gufran Ajmal, Assistant Professor, School of Pharmaceutical Sciences, Apeejay Stya University, Gurugram Heena Jindal Assistant Professor, School of Pharmaceutical Sciences, Apeejay Stya University, Gurugram |
84-91 |
|
Chapter 9: |
PACKAGING AND LABELING DECISIONS Dr. Anupama Diwan, Professor, School of Pharmaceutical Sciences, Apeejay Stya University, Gurugram Sumit Tewatia Assistant Professor, School of Pharmaceutical Sciences, Apeejay Stya University, Gurugram |
92-104 |
|
Chapter 10: |
PRODUCT MANAGEMENT IN PHARMACEUTICAL INDUSTRY Sumit Tewatia, Assistant Professor, School of Pharmaceutical Sciences, Apeejay Stya University, Gurugram Dr. Mohini Kalra Assistant Professor, School of Pharmaceutical Sciences, Apeejay Stya University, Gurugram |
105-110 |
Section III: Promotional Mix |
||
|
Chapter 11: |
INTRODUCTION PROMOTIONAL MIX Dr. Narender Yadav, Assistant Professor, School of Pharmaceutical Sciences, Apeejay Stya University, Gurugram Dr. Anupama Diwan Professor, School of Pharmaceutical Sciences, Apeejay Stya University, Gurugram |
111-115 |
|
Chapter 12: |
PROMOTIONAL BUDGET Dr. Narender Yadav, Assistant Professor, School of Pharmaceutical Sciences, Apeejay Stya University, Gurugram Dr. Kapil Kumar Associate Professor, School of Pharmaceutical Sciences, Apeejay Stya University, Gurugram |
116-119 |
|
Chapter 13: |
ADVERTISING DECISION Dr. Mukesh Kumar Kumawat, Assistant Professor, School of Pharmaceutical Sciences, Apeejay Stya University, Gurugram Manoj Kumar Sharma Assistant Professor, School of Pharmaceutical Sciences, Apeejay Stya University, Gurugram Amity Institute of Pharmacy, Amity University, Gurugram |
120-128 |
|
Chapter 14: |
PERSONAL SELLING Dr. Mukesh Kumar Kumawat, Assistant Professor, School of Pharmaceutical Sciences, Apeejay Stya University, Gurugram Manoj Kumar Sharma Assistant Professor, School of Pharmaceutical Sciences, Apeejay Stya University, Gurugram, Amity Institute of Pharmacy, Amity University, Gurugram |
129-138 |
|
Chapter 15: |
SALES PROMOTION Manoj Kumar Sharma, Assistant Professor, School of Pharmaceutical Sciences, Apeejay Stya University, Gurugram, Amity Institute of Pharmacy, Amity University, Gurugram Dr. Narender Yadav Assistant Professor, School of Pharmaceutical Sciences, Apeejay Stya University, Gurugram |
139-152 |
|
Chapter 16: |
PUBLIC RELATIONS Manoj Kumar Sharma, Assistant Professor, School of Pharmaceutical Sciences, Apeejay Stya University, Gurugram, Amity Institute of Pharmacy, Amity University, Gurugram Dr. Mukesh Kumar Kumawat Assistant Professor, School of Pharmaceutical Sciences, Apeejay Stya University, Gurugram |
153-158 |
|
Section IV: Place Mix |
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|
Chapter 17: |
PHARMACEUTICAL MARKETING CHANNELS Sumit Tewatia, Assistant Professor, School of Pharmaceutical Sciences, Apeejay Stya University, Gurugram Dr. Mohini Kalra Assistant Professor, School of Pharmaceutical Sciences, Apeejay Stya University, Gurugram |
159-166 |
|
Chapter 18: |
PROFESSIONAL SALES REPRESENTATIVE Sumit Tewatia, Assistant Professor, School of Pharmaceutical Sciences, Apeejay Stya University, Gurugram Dr. Anupama Diwan Professor, School of Pharmaceutical Sciences, Apeejay Stya University, Gurugram |
167-175 |
|
Section V: Pricing Mix |
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Chapter 19: |
PRICING DECISIONMohammad Rashid Iqbal, Assistant Professor, School of Pharmaceutical Sciences, Apeejay Stya University, Gurugram Dr. Gufran Ajmal Assistant Professor, School of Pharmaceutical Sciences, Apeejay Stya University, Gurugram |
176-205 |
Chapter 20: |
EMERGING CONCEPTS IN MARKETINGDr. Kapil Kumar, Associate Professor, School of Pharmaceutical Sciences, Apeejay Stya University, Gurugram Dr. Mohini Kalra Assistant Professor, School of Pharmaceutical Sciences, Apeejay Stya University, Gurugram |
206-232 |
Dr. Narender Yadav
Dr. Narender Yadav is working as an Assistant Professor in the Department of Pharmaceutical Chemistry at the School of Pharmaceutical Sciences, Apeejay Stya University. He has done MS (Pharm.) and PhD in Medicinal Chemistry from National Institute of Pharmaceutical Education and Research (NIPER), SAS Nagar. He has 1.5 years of experience in Intellectual Property Right (IPR) at Stellarix Consultancy Services, Jaipur. He has more than 6 years of research experience in Synthetic Organic Chemistry and Carbohydrate Chemistry. He has published several research papers in peer reviewed journals like Carbohydrate Research, RSC Advances and Trends in Carbohydrate Research.
Dr. Anupama Diwan
Dr. Anupama Diwan is presently working as a Professor and Dean at the School of Pharmaceutical Sciences, Apeejay Stya University. She has research and teaching experience of over 24 years. She has supervised over 50 students and 10 PhD scholars for their research dissertations. Her primary areas of research include Novel Drug Delivery Systems, Pharmacokinetics, Nanotechnology, Industrial Pharmacy, Quality Assurance, Bioavailability Enhancement and Modified Transdermal formulation.
