How to Cite: Yadav, N., & Diwan, A. (2022). Pharma Marketing Management (1st ed., pp. 1-232). Noble Science Press. https://doi.org/10.52458/9789391842666.nsp2022.eb.asu
Description
This book on Pharma Marketing Managements is based on the current PCI syllabus. In comparison to other industries, the Indian pharmaceutical industry has expanded dramatically in recent decades. For every company, profit is a primary goal. There is a potential of similar products entering the market at the same time, which could affect the product's profitability and product life cycle. In such a competitive market, the success of any product depends on two major factors: market analysis and marketing strategies.
Dr. Narender Yadav
Dr. Narender Yadav is working as an Assistant Professor in the Department of Pharmaceutical Chemistry at the School of Pharmaceutical Sciences, Apeejay Stya University. He has done MS (Pharm.) and PhD in Medicinal Chemistry from National Institute of Pharmaceutical Education and Research (NIPER), SAS Nagar. He has 1.5 years of experience in Intellectual Property Right (IPR) at Stellarix Consultancy Services, Jaipur. He has more than 6 years of research experience in Synthetic Organic Chemistry and Carbohydrate Chemistry. He has published several research papers in peer reviewed journals like Carbohydrate Research, RSC Advances and Trends in Carbohydrate Research.
Dr. Anupama Diwan
Dr. Anupama Diwan is presently working as a Professor and Dean at the School of Pharmaceutical Sciences, Apeejay Stya University. She has research and teaching experience of over 24 years. She has supervised over 50 students and 10 PhD scholars for their research dissertations. Her primary areas of research include Novel Drug Delivery Systems, Pharmacokinetics, Nanotechnology, Industrial Pharmacy, Quality Assurance, Bioavailability Enhancement and Modified Transdermal formulation.
