Abstract : This research paper aims to analyze consumer behavior in online shopping specifically for electronic products. With the rapid advancement of technology and the growing penetration of the internet, online shopping has become an integral part of modern consumerism. This study investigates the key factors that influence consumer decisions when purchasing electronics online. These factors include product quality, price, brand reputation, consumer reviews, website usability, security, and after-sales service. The research methodology comprises a survey conducted among diverse demographic groups to gather data on their preferences, experiences, and purchasing patterns. The findings reveal significant insights into the priorities and concerns of consumers, highlighting the importance of trust and convenience in their online shopping experience. This study contributes to a deeper understanding of online consumer behavior, offering valuable implications for e-commerce businesses aiming to enhance their strategies and improve customer satisfaction in the competitive market for electronic products.
Cite : Kant, T., & Singh, A. (2024). Analysis The Consumer Behavior In Online Shopping For Electronic Products (1st ed., pp. 235-243). Noble Science Press. https://doi.org/10.52458/9788197112492.nsp.2024.eb.ch-24
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