Abstract : Designing for the senses is essential for luxury brands' retail spaces because it can help customers have a memorable and immersive experience. High-quality, hand-picked products that appeal to the senses, such as sight, touch, smell, taste, and sound, are frequently associated with luxury brands. Luxury brands can create a unique and engaging shopping experience that differentiates them from their competitors and helps to increase sales by designing spaces that accommodate to these senses.
Enhanced brand perception is also attainable through sensory experiences. For instance, to highlight the quality of their goods, high-end fashion firms may use tactile fabrics like silk, leather, or cashmere. To boost the appearance of their products, they may also add scents, such as those from candles or perfumes. Another element is the display, which feature products presented attractively and sensibly to convey a sense of exclusivity and elegance. When introducing new collections, luxury firms often rely on retail displays. These displays intend to highlight the special qualities and advantages of these unique items while also enhancing the overall image and core values of the brand. This paper explores how luxury brands use sensory experiences such as sight and touch to establish a more personal connection with their customers and enhance brand perception using a case.
Cite : Chandhok, S. (2023). Retailers Tools: The Sensory Approaches (1st ed., pp. 152-155). Noble Science Press. https://doi.org/10.52458/9789388996587.2023.eb.ch30
References :
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