Abstract : The recent Corona Virus pandemic outbreak, the ubiquitous use of the internet and its accessibility practically everywhere, as well as recent technological advancements have invented a different marketplace as an alternative to online shopping for the selling and purchase of goods.Nowadays, almost anything can be purchased online. More research is necessary to investigate the elements impacting the fast expanding online retail market. There is a very good likelihood that traditional mall buying will be replaced by online shopping.The study finds that the two primary elements that influence the desire to make an online shopping are the availability of information about a wide range of products and price reductions. Customers are more positive about online shopping because it is convenient and comfortable to make purchases.
Keywords : Online shopping, Attitude, College youth and online service
Cite : Jayakani, S., & Banu, H. K. (2023). Determinants of Online Shopping Towards College Youth - With Special Reference to the Greater Chennai (1st ed., pp. 130-135). Noble Science Press. https://doi.org/10.52458/9789388996587.2023.eb.ch27
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