Abstract : This research paper is about the unethical issues related to advertising. The purpose of this paper is to focus light on avoidance of morals or ethics in the field of marketing and advertising. Its true that to earn the maximum profit is the ultimate goal of an organization but how we earn profit is a primary thing to focus. Many companies have made mistakes in their advertising policies which misguide, misleads and make fool their customer which not a right way to make their product popular or to increase their sales. Many brands like Nestle(Maggi),Nivea,Axe,8PM,Rajnigandha, CocaCola,Amazon, Adidas,Tesco,Walmart etc. had Unethical advertising issues. Many laws have made in different countries to control such issues.
Keywords : This is a review paper based on the study of secondary data.
Cite : Attreya, B. (2023). Unethical Issues of Advertising (1st ed., pp. 85-88). Noble Science Press. https://doi.org/10.52458/9789388996587.2023.eb.ch19
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