E – SELLING -A NEW PROSPECT TO BUSINESS    

Authors : 1. Mr. ARUN K RANA, 2. Dr. SHWETA S. KULSHRESTHA

Publishing Date : 2023

DOI : https://doi.org/10.52458/9789388996587.2023.eb.ch18

ISBN : 978-93-88996-58-7

Pages : 79

Chapter id : PART-2/NSP/ICAAR-2023/A-18

Abstract : The internet has become an all-pervasive-force, not just in business but in people’s day-to-day life. Its impact on the world of marketing has become immense, with many businesses now spending more on web based marketing then on traditional offline marketing activities. It’s always said that any up gradation in any manner is the sign of progress in the same way upgrading our traditional system towards the adaption of new technical selling is known as sign of progress as coverage towards the increase in the customers. For all the new business entries the world of online marketing can be seen impenetrablycomplex. In this paper the conceptual knowledge of search engine marketing addresses (SEM) or e - commerce, literature review, current and future aspects of mail - commerce in Indian context will be discussed. This one paper discussed on top motivator factors online shopping. In the present world development will be a valuable addition researcher and academics; and helpful theory to professional, an advertisers, and entrepreneurs.

Keywords : SEM, online marketing or E-Commerce, customer and internet

Cite : Rana, A. K., & Kulshrestha, S. S. (2023). E – Selling -A New Prospect to Business (1st ed., pp. 79-84). Noble Science Press. https://doi.org/10.52458/9789388996587.2023.eb.ch18

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