Abstract : Green and sustainable technologies represent the frontier where innovation converges with responsibility, where economic dynamism aligns with ecological preservation, and where research can generate transformative solutions for humanity’s most pressing challenges. This frontier demands interdisciplinary inquiry, robust empirical validation, and global collaboration to ensure that sustainability transitions are not delayed aspirations but lived realities. This study examines emerging frontiers in green and sustainable technologies, identifying capability gaps and adoption drivers across industry and academia. Using a cross sectional survey (n = 162) and exploratory factor analysis, we model determinants of intent to adopt green technologies and test the effect of policy incentives and organizational capabilities on adoption. Results show that innovation capability and regulatory clarity significantly predict adoption readiness, explaining 48% of variance. Practical and policy implications for scaling sustainable transitions are discussed.
Cite : Kaur, K., Ganesh, K., Joshi, A., & Hayavadana, J. (2025). Green And Sustainable Technologies As Future Research Frontiers (1st ed., pp. 1-11). Noble Science Press. https://noblesciencepress.org/chapter/nspebrt21stcmtocc2025ch-01
References :
Cohen, M. A., & Tubb, A. (2018). The impact of environmental regulation on firm performance. Review of Environmental Economics and Policy, 12(1), 95–112. https://doi.org/10.1093/reep/rex021
del Río, P., Peñasco, C., & Romero-Jordán, D. (2016). What drives eco-innovators? Environmental and Resource Economics, 64(4), 419–445. https://doi.org/10.1007/s10640-015-9901-2
Geels, F. W. (2002). Technological transitions as evolutionary reconfiguration processes. Research Policy, 31(8–9), 1257–1274. https://doi.org/10.1016/S0048-7333(02)00062-8
Horbach, J., Rammer, C., & Rennings, K. (2012). Determinants of eco-innovation. Environmental Innovation and Societal Transitions, 2, 5–19. https://doi.org/10.1016/j.eist.2011.12.005
International Energy Agency (IEA). (2021). Net Zero by 2050: A Roadmap for the Global Energy Sector. Paris: IEA. https://www.iea.org/reports/net-zero-by-2050
Intergovernmental Panel on Climate Change (IPCC). (2022). AR6 Climate Change 2022: Mitigation of Climate Change. Geneva: IPCC. https://www.ipcc.ch/report/ar6/wg3
Joshi, D. (2018). Green Marketing: Prospects in the Changing Scenario. Kaav International Journal of Economics, Commerce & Business Management, 5(4), 84-91.
Kirchherr, J., Reike, D., & Hekkert, M. (2017). Conceptualizing the circular economy: An analysis of 114 definitions. Resources, Conservation and Recycling, 127, 221–232. https://doi.org/10.1016/j.resconrec.2017.09.005
Markard, J., Raven, R., & Truffer, B. (2012). Sustainability transitions: An emerging field of research. Research Policy, 41(6), 955–967. https://doi.org/10.1016/j.respol.2012.02.013
Mathur, M., & Gehlot, B. (2018). Green Marketing: The Competitive Advantage for Companies. Kaav International Journal of Economics, Commerce & Business Management, 5(4), 59-62.
Mazzucato, M. (2013). The Entrepreneurial State: Debunking Public vs. Private Sector Myths. London: Anthem Press.
Porter, M. E., & van der Linde, C. (1995). Toward a new conception of the environment-competitiveness relationship. Journal of Economic Perspectives, 9(4), 97–118. https://doi.org/10.1257/jep.9.4.97
Rennings, K. (2000). Redefining innovation—eco-innovation research and the contribution from ecological economics. Ecological Economics, 32(2), 319–332. https://doi.org/10.1016/S0921-8009(99)00112-3
Sharma, A. (2020). Sustainability through Green Marketing. Kaav International Journal of Economics, Commerce & Business Management, 7(4), 11-16. https://doi.org/10.52458/23484969.2020.v7.iss4.kp.a3
United Nations. (2015). Transforming Our World: The 2030 Agenda for Sustainable Development. New York: UN. https://sdgs.un.org/2030agenda
Yadav, A. (2017). Green Marketing and Sustainability. Kaav International Journal of Economics, Commerce & Business Management, 4(3), 231-235.
