Abstract : Global expansion has become a strategic imperative for multinational enterprises (MNEs) seeking growth, competitiveness, and long-term sustainability. This paper examines major global expansion strategies adopted by multinational firms and analyzes their impact on organizational performance from an international perspective. Using an extensive review of prior literature, theoretical frameworks, and comparative analyses of selected companies and countries, the study finds that well-aligned global expansion strategies significantly enhance financial performance, market share, innovation capability, and competitive advantage, while poorly executed strategies expose firms to operational and strategic risks. The study offers valuable insights for managers and policymakers involved in international business decision-making.
Keywords : Global expansion, multinational enterprises, international strategy, firm performance, foreign market entry.
Cite : Buijzen, S. R. (2026). Global Expansion Strategies and Their Impact on Multinational Firm Performance (1st ed., pp. 206-214). Noble Science Press. https://noblesciencepress.org/chapter/nspebgtrdbaip2026ch-23
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