Abstract : This study investigates the critical role of Data Analytics Capability (DAC) in enhancing Strategic Decision-Making (SDM) and Organizational Performance (OP) in contemporary organizations. Using a quantitative research design, data were collected from 674 managerial-level respondents across multiple industries to capture insights into how analytics adoption influences strategic and operational outcomes. Statistical analyses, including reliability testing, descriptive statistics, correlation, multiple regression, mediation analysis, and ANOVA, were employed to examine relationships among the variables. The results indicate that DAC significantly improves SDM, which, in turn, positively affects OP. Strategic decision-making was found to partially mediate the relationship between DAC and organizational performance, suggesting that analytics not only provides actionable insights but also guides the effective implementation of strategic initiatives. The study highlights the importance of integrating analytics into organizational processes, emphasizing the need for investments in technological infrastructure, employee training, and decision-support systems. Additionally, it underscores the role of organizational culture in fostering data-driven mindsets and enhancing the practical utilization of analytics insights. By bridging theory and practice, this research provides both scholarly and managerial contributions, offering actionable guidance for leaders seeking to leverage analytics for competitive advantage and sustainable performance growth. The findings support the notion that analytics serves as a transformative tool for operational efficiency, strategic agility, and innovation in the digital era.
Cite : Hayavadana, J. (2026). The Role Of Data Analytics In Enhancing Strategic Decision-Making And Organizational Performance (1st ed., pp. 141-151). Noble Science Press. https://noblesciencepress.org/chapter/nspebeparddias2026ch-16
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