Abstract : A Consumer Organization is an association of, by and for consumers. Its main goal is to satisfy the needs of consumers who are usually exploited by merchants and sellers. Consumer efforts can only be more effective if consumers unite to cooperate, share experiences and learn from others. Consumer organizations are also advocacy groups that seek to protect people from corporate abuse, unsafe products, predatory lending, false advertising, astroturfing and pollution. The goal of consumer groups may be to establish and enforce consumer rights, but they are also effective in simply using the threat of bad publicity to keep companies in the consumer's shoes. Consumer organizations can operate through protests, campaigns or lobbying. They can be single-issue advocates, which has campaigned with great success against keg beer and for cask ale), or they can position themselves as watchdogs of consumer rights, such as the Consumers Association in the UK. One common method is the independent comparative survey or test of a particular type of product or service, involving different manufacturers or companies.
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Cite : Lakshmi, V. V., & Kodali, S. (2025). Role Of Consumer Organisations (1st ed., pp. 240-255). Noble Science Press. https://doi.org/10.52458/9789349381636.nsp.2025.eb.ch-14
References :
Cheena Gambhir. 2007. Consumer Protection Administration: Organisation and Working. Deep and Deep Publications, New Delhi.
Clarke J, Janet N, Smith EV and Westmarland L. 2007. Creating Citizen Consumers. Sage Publ.
Gulshan.S.S.1996. Consumer Protection and Satisfaction – Legal and Managerial Dimensions, Newage International limited, New Delhi.
