Abstract : Traditionally, consumers in Indian markets used to cultivate strong and meaningful relationships with vendors and shopkeepers. Familiarity and trust were the foundations of this relationship which used to develop in the process of interaction with sellers, during negotiation of prices, and on receiving personalized recommendations. Though their choices were and still are usually being shaped by social, economic and technological factors. Indian consumers in these settings tend to prioritize quality, value for money, and culturally relevant products. In the small towns, still, loyalty to local merchants is strong, sometimes through the generations, as buyers rely on established trust and local knowledge to meet their needs.
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Cite : Chaurasia, R. (2025). Emerging Safety Issues (1st ed., pp. 207-224). Noble Science Press. https://doi.org/10.52458/9789349381636.nsp.2025.eb.ch-12
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