ADVERTISING AND MARKETING ETHICS    

Authors : Dr. Aditi Vats, Ms. Kirtika Sati

Publishing Date : 2025

DOI : https://doi.org/10.52458/9789349381636.nsp.2025.eb.ch-09

ISBN : 978-93-49381-23-0

Pages : 142-163

Chapter id : NSP/EB/CRRISE/2025/Ch-09

Abstract : A system of values that dictate what constitutes morally acceptable or unacceptable marketing tactics is known as ethics in advertising and marketing. It involves encouraging integrity, equity, and accountability in the way businesses market their goods and services. Transparency and respect for consumer rights are the main goals of ethical advertising, which steer clear of damaging, misleading, or deceptive content. For instance, it is unethical for an advertisement to make false promises about a product's ability to help people lose weight without providing scientific evidence.

Keywords :

Cite : Vats, A., & Sati, K. (2025). Advertising And Marketing Ethics (1st ed., pp. 142-163). Noble Science Press. https://doi.org/10.52458/9789349381636.nsp.2025.eb.ch-09

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