CONSUMER ACTIVISM AND EMPOWERMENT    

Authors : Dr. Hemu Rathore, Dr. Charu Sharma

Publishing Date : 2025

DOI : https://doi.org/10.52458/9789349381636.nsp.2025.eb.ch-06

ISBN : 978-93-49381-23-0

Pages : 94-106

Chapter id : NSP/EB/CRRISE/2025/Ch-06

Abstract : In today’s fast-paced commercial world, consumer empowerment has become more crucial than ever. The advent of global connectivity and rapid technological advancements has expanded markets, presenting consumers with an overwhelming array of choices, products, and services. To navigate this complex landscape, consumers must understand their rights and responsibilities fully. Consumer empowerment goes beyond transactional engagement. It equips individuals with the tools, knowledge, and confidence to make informed decisions. At its core, consumer empowerment recognizes individuals as proactive participants in the marketplace—key drivers of economic activity whose decisions influence industries, shape policies, and refine regulations.

Keywords :

Cite : Rathore, H., & Sharma, C. (2025). Consumer Activism And Empowerment (1st ed., pp. 94-106). Noble Science Press. https://doi.org/10.52458/9789349381636.nsp.2025.eb.ch-06

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