MAPPING BEHAVIORAL FINANCE RESEARCH: A BIBLIOMETRIC ANALYSIS OF PROSPECT THEORY AND INVESTOR PSYCHOLOGY    

Authors : Ms. DOLMITA SHAILENDRA, Ms. MONIKA

Publishing Date : 2025

DOI : NSP/EB/ RT21STCMTOCC/2025/CH-05 (No DOI-Only Chapter ID)

ISBN : 978-93-49381-77-3

Pages : 50-62

Chapter id : NSP/EB/ RT21STCMTOCC/2025/CH-05

Abstract : Behavioral finance integrates psychology with traditional financial theories to explain deviations in investor decision-making. This paper provides a bibliometric analysis of scholarly contributions in the area of behavioral finance, particularly focusing on Prospect Theory and investor psychology. Using data retrieved from Scopus and Web of Science databases from 2000 to 2025, this study maps publication trends, top journals, influential authors, collaborative networks, and frequently occurring keywords. The analysis indicates exponential growth in publications during the last decade, with the United States, the United Kingdom, India, and China emerging as the most significant contributors. Major thematic clusters identified include loss aversion, herding behavior, overconfidence, and neurofinance. This bibliometric review highlights the intellectual structure of behavioral finance, identifies research gaps, and provides future directions for scholars and policymakers.

Keywords : Behavioral Finance, Prospect Theory, Investor Psychology, Bibliometric Analysis, Financial Decision-Making

Cite : Shailendra, D., & M. (2025). Mapping Behavioral Finance Research: A Bibliometric Analysis Of Prospect Theory And Investor Psychology (1st ed., pp. 50-62). Noble Science Press. https://noblesciencepress.org/chapter/nspeb-rt21stcmtocc2025ch-05

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