Abstract : Tourism is one of the sectors that has great potential to support the economic growth of a country, including Indonesia. In the era of industry 4.0 or what is often referred to as the digital era, tourism has also undergone significant changes in terms of management and marketing. Madura, as one of the islands in Indonesia that has great tourism potential, has also undergone changes in terms of tourism management in the 4.0 era. Human resource management and innovation creativity are important factors in dealing with these
changes. In the 4.0 era, innovation and creativity are the keys to facing increasingly fierce competition. This also applies to the tourism industry in Madura. Therefore, research on human resource management and innovation creativity in tourism 4.0 in Madura is very important to be done. This study aims to identify and analyse the factors that affect human resource management and innovation creativity in tourism 4.0
in Madura. Through a qualitative and quantitative approach, this study will provide a clear picture of these factors and how they affect tourism management in Madura. It is hoped that the results of this research can
make a significant contribution to the development of the tourism industry in Madura and also provide a clearer view of how human resource management and innovation creativity can affect the success of tourism in the 4.0 era. In addition, this research is also expected to provide input for tourism industry players in Madura in facing changes and increasingly fierce competition in the digital era.
Keywords : Tourism, Halal, Creativity, Human Resources
Cite : Wildan, M. A. (2025). The Role of Human Resource Management in Driving Creativity and Innovation in the Tourism Industry 4.0 (1st ed., pp. 1-64). Noble Science Press. https://doi.org/10.52458/9789349381070.nsp.2025.tb
