PROCESS RE-ENGINEERING TO ELEVATE CUSTOMER EXPERIENCE WITH CASHLESS CLAIMS    

Authors : Mehak Mahajan, Student, IIHMR University ; Dr. Vinod Kumar SV, Professor, IIHMR University

Publishing Date : 2023

DOI : https://doi.org/10.52458/9788196869458.2023.nsp.eb.ch-10

ISBN : 978-81-968694-8-9

Pages : 42-44

Chapter id : IIHMR/NSP/EB/MWIHHT/2023/Ch-10

Abstract : Customer Relationship Management (CRM) is a strategic approach that enables insurance organizations to stay competitive in the insurance industry. CRM plays a crucial role in customer retention by focusing on individual customer needs over the long term, contributing significantly to customer satisfaction, loyalty, and retention.

Keywords :

Cite : Mahajan, M., & SV, V. K. (2023). Process Re-Engineering To Elevate Customer Experience With Cashless Claims (1st ed., pp. 42-44). Noble Science Press. https://doi.org/10.52458/9788196869458.2023.nsp.eb.ch-10

References :

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2. Baskaran, Menaka & Scholar, Research. (2018). Customer Satisfaction and Perception Towards the Settlement of Claims By Oriental Insurance Company Limited-A Study With Special Reference To Branches In Pathanamthitta District. 8. 67-69.
3. Garg, A. (2013). Satisfaction and Problems of Health Insurance Policyholders in India. International Journal of Banking, Risk, and Insurance, 1(2), 43.