Abstract : The care management program includes all clinically based, patient-specific activities, ensuring that each patient follows a coordinated care plan and receives appropriate services. The core of care management lies in a carefully crafted care plan developed collaboratively by the care provider and the patient. This plan aims to optimize the patient's health status and improve their overall quality of life. According to Walter and Paul (1970) [1], consumer behavior is the process by which an individual decides what, when, where, how, and from whom to make a purchase, reflecting the consumer's attitude or expression during product acquisitions. The satisfaction derived from such purchases is substantial and aligns with the consumer's needs. Engel et al. (1991) [3] emphasized that consumer buying behavior encompasses the actions and patterns of customers in the decision-making process, directly involved in obtaining and using goods and services to meet their needs.
Keywords :
Cite : Chauhan, D., Sodani, P., & Khana, A. (2023). Ho 29: A Study On Consumer Buying Behavior Towards Day-To-Day Health Care Management Product (1st ed., p. 38). Noble Science Press. https://doi.org/10.52458/9788196830076.2023.eb.ch-10
References :
Walters, C. G., & Paul, G. W. (1970). Consumer behavior: An integrated framework.
Grossman, M. (2017). On the concept of health capital and the demand for health. In Determinants of health: an economic perspective (pp. 6-41). Columbia University Press.
Engel, J., Henry, F., and Murray A and Cayley. 1972. Introduction and overview, market segmentation concepts and applications
Fishbein, M., & Ajzen, I. (1977). Belief, attitude, intention, and behavior: An introduction to theory and research.
Bettman, J. R. (1979). Memory factors in consumer choice: A review. Journal of marketing, 43(2), 37-53.
