GREEN REVOLUTION: TRIUMPHS IN AGRICULTURE AND ENVIRONMENTAL CONCERNS    

Authors : 1. Dharavath Poolsingh, Corresponding Author, Ph.D. Scholar, Department of Applied Agriculture, Central University of Punjab, Bathinda; 2. Dr. Vikas Deepak Srivastava, Assistant Professor, Glocal School of Business & Commerce, Glocal University; 3. Mohammad Yaqoob Sharafat, Research Scholar, Department of Applied Agriculture, Central Un

Publishing Date : 2024

DOI : https://doi.org/10.52458/9788196897451.nsp.2024.eb.ch-02

ISBN : 978-81-968974-8-2

Pages : 10-16

Chapter id : GU/NSP/EB/IESDSPR/2024/Ch-02

Abstract : The term "Green Revolution" represents a significant shift in agriculture that occurred in the mid-20th century. This transformation encompassed the broad application of sophisticated farming techniques, such as adopting high-yield crop varieties, expanding the utilization of fertilizers and pesticides, and refining irrigation systems. The primary objective was to tackle food shortages and amplify worldwide agricultural output. The Green Revolution yielded noteworthy growth in crop yields, particularly for essential grains like rice and wheat, effectively averting widespread famine in numerous regions worldwide. Nevertheless, it also prompted apprehensions regarding ecological sustainability due to heightened chemical usage and potential ecological repercussions.

Keywords : Green Revolution, Agriculture, Environment, Ecosystem, Green Marketing.

Cite : Poolsingh, D., Srivastava, V. D., & Sharafat, M. Y. (2024). Green Revolution: Triumphs In Agriculture And Environmental Concerns (1st ed., pp. 10-16). Noble Science Press. https://doi.org/10.52458/9788196897451.nsp.2024.eb.ch-02

References :

1. Green Marketing in India: Emerging Opportunities and Challenges. Pavan Mishra and Payal Sharma, 25th December 2010. Journal of Engineering, Science and Management Education/Vol. 3, 2010/9-1.
2. Neeraj Kumar S (2015) Industry Initiatives for Green Marketing in India. Bus Eco J 7:192. doi: 10.4172/2151-6219.1000192.
3. http://blogs.siliconindia.com/nayan/why_is_green_marketing_chosen_by_most_marketers-bid-uQo5nC9M60452203.html.
4. http://www.yourarticlelibrary.com/marketing/green-marketing-meaning-and-importance-of-green-marketing/48587.
5. http://www.rediff.com/business/slide-show/slide-show-1-world-environment-day-some-of-indias-leading-green-companies/20110603.htm#13 - Last updated on June 3, 2011, 12:31 IST.
6. http://www.enotesmba.com/2013/02/green-marketing-concept.html - Posted by Manish Patidar on 8/01/2017.
7. http://www.marketing-schools.org/types-of-marketing/green-marketing.html.
8. http://www.greenpeace.org/international/en/.
9. https://www.shopify.com/encyclopedia/green-marketing.
10. http://www.greenmarketing.com/.