Abstract : Consumerism is a driving force in the global economy, shaping the direction of businesses, influencing policy decisions, and impacting the overall growth of nations. It refers to the practice and social order that encourages the acquisition of goods and services in ever-increasing amounts. While consumerism is often thought of in a negative light for promoting materialism, its broader economic role is vital for maintaining and driving the engine of the global market.
At its core, consumerism revolves around individuals purchasing goods and services for their personal needs and desires. However, its significance extends far beyond personal consumption. Consumer behaviour collectively determines the demand for goods and services, influencing the production and growth of industries across sectors, from manufacturing to technology and services. Without consumer demand, businesses would cease to grow, new products would not emerge, and innovation would stagnate.
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Cite : Rao, R. (2025). Understanding Consumerism And Consumer Protection (1st ed., pp. 1-22). Noble Science Press. https://doi.org/10.52458/9789349381636.nsp.2025.eb.ch-01
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