Abstract : The foundation of each and every business is to provide its customers products and services which are relevant and help them achieve their goals. In order to realize this the business has to determine & design its offerings which give something of value to the customers. This entire process has to be both profitable and scalable to remain sustainable. Identifying, acquiring and retaining customers is the key to a successful business as its customers are the fountainhead of its revenue engine. Advertising comes into play here to help companies reach out to their prospective and existing customers. Likewise, advertising also assists the customers to know and choose which product or service to commit to a purchase. Over a period of time with sustained communication and product usage experiences a certain perception begins to form in the minds of the customers.
Keywords : Brands, Perception, customers.
Cite : Shankar, U., & Roy, S. K. (2022). Managing Brands through the Power of Perception: A Case of Ravi Fans, Varanasi (1st ed., p. 87). Noble Science Press. https://doi.org/10.52458/9789391842536.nsp2022.eb.asu.c18
