Abstract : Perfume used to make surrounding smell pleasant. Various companies operate in Lucknow and adjoining cities of Uttar Pradesh and sells authentic, heritage, pure and chemical free perfumes and Itars. The skill and art of preparing the perfumes dates back to the time of the Royal Nawabs of Lucknow. Many companies operate through only store in Lucknow and keeps a variety of fragrant products. The company provides an assortment of products to its customers. The company also sells various gift sets to its customers. The company also operates B2B. It also has various business and industrial customers. These products are also being given to hotels and spas.
Keywords : ITR, Lifestyle, Age-Old, Perfume.
Cite : Gupta, R., & Pandey, A. K. (2022). “ITR” An Age-Old Category of Lifestyle Product (1st ed., p. 52). Noble Science Press. https://doi.org/10.52458/9789391842536.nsp2022.eb.asu.c10
