Abstract : Most non-profits must spend an inordinate length of hours seeking funding, which detracts from constituent programming. They are severely controlled, which prevents them from adopting more unique fundraising tactics, resulting in a donation-dependent survival model. And on the other hand, capitalism is a vehicle for creating money, jobs, and social advancement. Both the concepts don’t do well enough individually. Therefore, a concept has been found by Olivia Khalili, Executive Director of Social Impact & Corporate Responsibility and the concept is the amalgamation of both- “Cause Capitalism”
On her blog, cause capitalism is explained as a way to expand a business by adding a social objective.
Keywords : Cause Capitalism, Really a Word, Organic India.
Cite : Garg, A., & Chaturvedi, U. (2022). “Cause Capitalism” Is this Really a Word? : A Case of Organic India (1st ed., p. 44). Noble Science Press. https://doi.org/10.52458/9789391842536.nsp2022.eb.asu.c8
