Abstract : & The goal of hypermarket chain D-Mart is simple: sell food and everyday things like soaps to customers at low costs. Because if there & one thing that all Indians adore, it's an MRP reduction! As a result, people flock to D-Mart to acquire their groceries. Increased store traffic equals increased sales. As a result, the company's inventory is turned over more quickly. It can then negotiate better pricing with its suppliers and pass the savings on to clients. Its actual star is the & Everyday Low Prices & policy. Despite the fact that D-Mart sells other high-value items like as home appliances, tableware, and apparel, the food and grocery segment has regularly provided 50% of its sales.
Cite : Singla, A., & Narang, P. (2022). Strategic Change & its Impact- A Case of D-MART (1st ed., p. 26). Noble Science Press. https://doi.org/10.52458/9789391842536.nsp2022.eb.asu.c5
