THE ROLE OF HUMAN RESOURCE MANAGEMENT IN DRIVING CREATIVITY AND INNOVATION IN THE TOURISM INDUSTRY 4.0

By Dr. Muhammad Alkirom Wildan

E-ISBN : 978-93-49381-07-0

DATE : 2025

PAGES : 1-64

EDITIONS : 01

LANGUAGE : English

DOI : https://doi.org/10.52458/9789349381070.nsp.2025.tb

Availalbe: Out of stock

0 575

0 7

How to Cite :

Wildan, M. A. (2025). The Role of Human Resource Management in Driving Creativity and Innovation in the Tourism Industry 4.0 (1st ed., pp. 1-64). Noble Science Press. https://doi.org/10.52458/9789349381070.nsp.2025.tb


Tourism is one of the sectors that has great potential to support the economic growth of a country, including Indonesia. In the era of industry 4.0 or what is often referred to as the digital era, tourism has also undergone significant changes in terms of management and marketing. Madura, as one of the islands in Indonesia that has great tourism potential, has also undergone changes in terms of tourism management in the 4.0 era. Human resource management and innovation creativity are important factors in dealing with these changes. In the 4.0 era, innovation and creativity are the keys to facing increasingly fierce competition. This also applies to the tourism industry in Madura. Therefore, research on human resource management and innovation creativity in tourism 4.0 in Madura is very important to be done.

This study aims to identify and analyze the factors that affect human resource management and innovation creativity in tourism 4.0 in Madura. Through a qualitative and quantitative approach, this study will provide a clear picture of these factors and how they affect tourism management in Madura. It is hoped that the results of this research can make a significant contribution to the development of the tourism industry in Madura and also provide a clearer view of how human resource management and innovation creativity can affect the success of tourism in the 4.0 era. In addition, this research is also expected to provide input for tourism industry players in Madura in facing changes and increasingly fierce competition in the digital era.

Sr.No.

Title

Page no.

 

SUMMARY

 

1.

Introduction

  1. Background
  2. General Purpose
  3. Special Purpose

1-14

2.

Literature Review

  1. HRM Practices in the Tourism Industry
  2. Creativity and Innovation in the Tourism Sector
  3. The Role of Digital Skills in the 4.0 Era

15-16

3.

Partner Agency Profile

17

4.

Research Methods

  1. Research Methodology
      • Research Data
      • Sampling Techniques
      • Hypothesis Testing
  2. Development Road Map

18-20

5.

Results of Research and Discussion

  1. Research Results
  • Research Sample
  • Descriptive Statistics
  • Classic Assumptions
  • Multiple Linear Regression Analysis
  1. Discussion
  • Planning and Management of Tourism Villages
  • Organizing and Creativity of Village Management organizations
  • Briefing and Creativity of Village Management Organizations
  • Control & Renewal and Creativity of Village Management Organizations

21-34

6.

Potential and Concept of Halal Tourism in Madura

  1. Background and Potential of Halal Tourism in Madura
  2. Madura Halal Tourism Industry

35-43

7.

The Industrial Revolution 4.0 and Its Impact on the Halal Tourism Industry

  1. Virtual Reality (VR) and Augmented Reality (AR)
  2. Big Data
  3. E-Commerce and Online Booking Platforms
  4. Social Media and Influencer Marketing
  5. Internet of Things (IOT)

44-47

8.

The Role of Human Resource Management in The Implementation of IR 4.0 in the Halal Tourism Industry

48-49

9.

Big Data and Artificial Intelligence in the Madura Halal Tourism Industry

50-51

10.

Digitalization and Promotion Strategy for Madura Halal Tourism in the IR 4.0 Era

52-53

 

Conclusion

54-60

 

Bibliography

61-64

Dr. Muhammad Alkirom Wildan

Dr. Muhammad Alkirom Wildan, S.E., M.Si., CHRMP, is a distinguished academic, consultant, and practitioner in Human Resources Management with a career spanning decades. Born on February 13, 1969, he holds a Ph.D. from Airlangga University and is currently a Lecturer for the Graduate Program of Management at Trunojoyo Madura University, where he teaches a broad range of subjects, including Strategic Management, Business Ethics, and Islamic Economics. Renowned for his expertise in organizational problem-solving, communication, and conflict management, Dr. Wildan also serves as an Assessor for LAMEMBA and Editor-in-Chief for both national and international scholarly journals. His leadership extends to professional organizations, including his role as Secretary General of Insan Doktor Ekonomi Indonesia (IDEI) since 2017, along with acting as an auditor for BMT and providing HR consulting to numerous companies. A prolific author and presenter at international conferences, Dr. Wildan's dedication to enhancing human capital in Indonesia is reflected in his impactful publications, training initiatives, and active participation in advancing business and economics.