How to Cite:Â Â ROY, S. K. (2022). Solving Business Puzzles (1st ed., pp. 1-101). Noble Science Press. https://doi.org/10.52458/9789391842536.nsp2022.eb.asu
Description
This book titled “Solving Business Puzzles - Case studies from Industry in Indian context” is compilation of 20 such caselettes written by fellow colleagues from academics & friends from Industry.
Having more than three decades of experience in industry and academeia & publishing 25 research papers, 7 book chapters on different aspects of management, and delivering 15 seminars, 10 MDPs, 15 FDPs, I feel obliged to share my knowledge, analysis and the different dimensions to decision making in the real world. Hopefully, this book will raise the level of understanding of different aspects of business puzzles and enhance student’s analytical skills required to succeed in professional world.
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Sr. No. |
Title |
Page No. |
|
1 |
“Service” as an USP in B2B Marketing: Numeric UPS 1UDAY SHANKAR 2MANISH SHARMA |
1-8 |
|
2 |
CCD Cafe's Capabilities and Diversified Strategies 1Mr. AMIT SINGLA 2Dr. PUJA NARANG |
9-13 |
|
3 |
Sky High To Rock Bottom: A Case of Yes Bank 1AKSHITA CHAUHAN 2Dr. NIDHI JAIN |
14-18 |
|
4 |
Global Challenges of the Paper Exporters (A Case Study) 1ASHOK GARG 2Dr. SUNIL KUMAR ROY |
19-25 |
|
5 |
Strategic Change & its Impact- A Case of D-MART 1Mr. AMIT SINGLA 2Dr. PUJA NARANG |
26-29 |
|
6 |
UNACADEMY – A Falling Star or A Sun above Horizon? 1SIDHARTH SINGH 2JAYTI ANAND |
30-36 |
|
7 |
Customers with Invisible Crown – A Case of Barbeque Nation 1MANISH SHARMA |
37-43 |
|
8 |
“Cause Capitalism” Is this Really a Word? : A Case of Organic India 1ARCHI GARG 2UMANG CHATURVEDI |
44-49 |
|
9 |
Anti-Defection Law – An Asset or an Liability  1Mr. ANURANJAN SHARMA |
50-51 |
|
10 |
“ITR” An Age-Old Category of Lifestyle Product 1Dr. RAHUL GUPTA 2Dr. AMIT KUMAR PANDEY |
52-56 |
|
11 |
“Lean Start Up: - PAHAL” 1REKHA 2Dr. SUNIL K. ROY |
57-59 |
|
12 |
A Case Study on Prevention of Money Laundering Act 1Dr. ARCHANA VASHISHTH |
60-62 |
|
13 |
Public Administration & E-Governance 1Dr. BHARAT PRATAP 2JAYTI ANAND |
63-66 |
|
14 |
Crashing Supply Chain- A Case of Grofers 1BABY RANI 2JAYTI ANAND |
67-71 |
|
15 |
A Case on Training and Development Approach versus Assumptions: What went wrong? 1Dr. SUMAN DAHIYA 2JAYTI ANAND |
72-76 |
|
16 |
India Is At the Forefront of a Fintech Revolution: A Case Study of Bhim App 1ARCHI GARG 2UMANG CHATURVEDI |
77-82 |
|
17 |
A Contract with Minor: Landmark Judgement 1Dr. NIDHI JAIN |
83-86 |
|
18 |
Managing Brands through the Power of Perception: A Case of Ravi Fans, Varanasi 1UDAY SHANKAR 2Dr. SUNIL K. ROY |
87-92 |
|
19 |
Discount Broking Model in India: Zerodha 1UMANG CHATURVEDI 2ARCHI GARG |
93-97 |
|
20 |
The You Tuber went Unicorn: A Case of Physicswallah 1JAYTI ANAND 2VISHANT SINGH |
98-101 |
Prof. (Dr.) S.K.Roy
Prof. (Dr.) S.K.Roy, is a PhD.in Management and has over 14 years of experience as an academician (professor of management) & administrator in reputed private universities of North India. He is a Gold Medalist in Economics & a silver medal recipient in Business Management with specialization in Marketing & Advertising from Banaras Hindu University (B.H.U). He has undertaken international assignments as Dean of Academic City, Accra, Ghana which was affiliated to University of Cape Coast & Rector of Blue Crest University College affiliated to University of Winneba, Accra Ghana. Prof. Roy has to his credit one book; four book chapters in Scopus indexed book of Taylor & Francis, 17 research papers, 12 seminars, 10 MDPs & 14 FDPs. He has 8 research scholars under his guidance. His industry experience spans over 22 years across a wide range of companies at Mumbai & other parts of the country. He is presently associated as Dean with Apeejay Stya University since August 2019.Â
