RESEARCH METHODS (A THEORETICAL FRAMEWORK)

By Dr. Ragu Prasadh Rajendran

Prof. Dr. Parag Kalkar

Dr. Hemlata

Dr. Jamakhandi Hayavadana

PAPER BACK ISBN : 978-93-49381-22-3

DATE : 2026

PAGES :

EDITIONS : 01

LANGUAGE : English

DOI : https://doi.org/10.52458/9789349381223.nsp.2026.tb

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Dr. Ragu Prasadh Rajendran

Dr. Ragu Prasadh Rajendran is an Assistant Professor (Selection Grade) in Marketing at Presidency University, Bangalore. He has over 15 years of combined academic and industry experience in marketing and consumer behaviour. He holds a Ph.D. in Marketing from SRM University and a Master of Marketing Research (MMR) from Southern Illinois University Edwardsville, USA. His research interests include digital marketing, consumer behaviour, branding, retailing, artificial intelligence, and sustainability. He has published more than 38 research papers in ABDC- and Scopus-indexed journals. He has presented research papers at several Indian Institutes of Management (IIMs) and other reputed academic forums. His teaching and research emphasize bridging academic theory with contemporary marketing practice.

Prof. Dr. Parag Kalkar

Dr. Parag Chandrakant Kalkar is a distinguished academic administrator and management educator currently serving as the Pro-Vice-Chancellor of Savitribai Phule Pune University (SPPU) and the President of the Association of Indian Management Schools (AIMS). With over 29 years of experience in higher education, he has held several key leadership positions, including Dean of the Faculty of Commerce and Management at SPPU and Director of Sinhgad Institute of Management and Computer Application (SIMCA)/Sinhgad Business School. An alumnus of the Indian Institute of Management Ahmedabad (IIM-A) and a Ph.D. in Management, Dr. Kalkar has authored and co-authored 20 books, published 58 research papers, secured six patents, and has guided numerous doctoral scholars. Widely recognized for his contributions to management education, institutional leadership, and student development, he has received several prestigious national and international awards.

Dr. Hemlata

Dr. Hemlata is an Assistant Professor in the Research area of Political Science.  Dr. Hemlata is Teaching UG, PG and Ph.D. Students in the Swami Vivekanand Subharti University Meerut Uttar Pradesh. Dr. Hemlata has done his Ph.D (Political Science), M.Phil (Political Science), M.A., B.A., B. Ed., MA.(Education), M.A. (Sociology) from C.C.S. University Meerut Uttar Pradesh. Dr. Hemlata has Post-Doctoral Fellowship (PDP) From Indian Council of Social Science Research, New Delhi. Dr. Hemlata has academic experience of more than 7 years. Dr. Hemlata has been associated with various renowned Institutions as Regular &Visiting Faculty like Swami Vivekanand Subharti University Meerut Uttar Pradesh, Milestone Institute of Professional Studies (MIPS) Ghaziabad Uttar Pradesh, Km. Mayawati Government Girls P.G. College Badalpur Gautam Buddha Nagar Uttar Pradesh, Savita Devi College Kadrabad Meerut Uttar Pradesh and Kanohar Lal Girls College Meerut Uttar Pradesh. Dr. Hemlata has Published Various Text Book, Research Papers, Articles and Chapters in the Edited Book. Dr. Hemlata also presented Various Research Papers in International and National Conferences. Dr. Hemlata has also participated in the Various International & National Conferences, Workshops, Faculty Development Programme (FDP) held at various Institutions.

Dr. Jamakhandi Hayavadana

Prof. Jamakhandi Hayavadana graduated with a B.Tech in Textile Technology from Bangalore University in 1985, an M.Tech from PSG College of Technology, and a PhD from Anna University in 1998. He also holds an MBA from the University of Madras. With 38 years of academic and industrial experience, he has published numerous papers in national and international journals and holds two patents. His research focuses on mechanization of handloom, textile testing, and Lean Six Sigma applications. During his 28 years at Osmania University, he served as Professor and Head, guiding numerous Ph.D scholars and graduating 26 UG and 6 PG batches.