This text book also discusses market analysis instruments used to create strategy plans and frameworks. This book is intended for aspirins who are enthusiastic about pursuing a vocation in marketing for global market brands. This text book, "International Marketing," is intended to provide a thorough and insightful examination of the dynamic field of international marketing. Whether you are a student, a practitioner, or an aspiring global business executive, this book will provide you with the knowledge and skills you need to navigate the complexities of international markets. Students and readers investigate all facets of marketing from a global perspective in order to respond more effectively to international opportunities and competition. International marketing overview; social, cultural, political, and legal environments; international market-entry opportunities; planning and managing market entry strategies and products; global distribution and pricing; international promotion, sales, and negotiation; and international market planning, etc. This book is beneficial for MBA, BBA, B.Com, PGDM, etc., as well as all degree/diploma courses in management and international marketing.
1. INTRODUCTION TO INTERNATIONAL MARKETING
2. INTERNATIONAL MARKETING ENVIRONMENT
3. INTERNATIONAL PRODUCT & MARKET ENTRY NODES
4. INTERNATIONAL PRODUCT PLANNING AND PRICING
5. INTERNATIONAL MARKETING CHANNEL POLICY
6. INTERNATIONAL DISTRIBUTION & PROMOTION
7. INTERNATIONAL INSTITUTIONAL INFRASTRUCTURE & DOCUMENTATION
8. INTERNATIONAL MARKETING RESEARCH & GLOBAL MARKETING INFORMATION SYSTEM
9. GLOBAL MARKETING IMPLEMENTATION
10. CASE STUDY
Dr Ritu Marwah
Dr Ritu Marwah, is an Assistant Professor in Govt. D. B. Girls' P. G. (Auto.) College, Raipur-492001, Chhattisgarh, India. She has twelve years of teaching experience. She has completed her Ph.D. in Commerce in the year 2019 and presented/published more than twenty numbers of research papers in Journals and attended more than thirty Conferences. She currently acts as a research guide for two research scholars at present. Under her guidance, one scholar has received an award, and two scholars have submitted their thesis for consideration.
Dr. Mona Chawhan
Dr Mona Chawhan, is an Assistant Professor Head, Department of Commerce in Govt. K.H. College, Abhanpur 493661, Chhattisgarh, India. She has nineteen years of teaching experience. She has completed her Ph.D. in Commerce in the year 2012 and presented/published eighteen research papers in Journals and attended more than thirty Conferences. She currently acts as a research guide. Under her guidance, one scholar has received an award.
Dr. Shweta Tiwari
Dr. Shweta Tiwari, is an HOD, Department of Commerce in Maharaja Agrasen International College, Raipur-492001, Chhattisgarh, India. She has twelve years of teaching experience. She has completed her Ph.D. in Commerce in the year 2017 and presented/published more than ten numbers of research papers in Journals and attended more than thirty Seminars/ Workshop and Conferences. She is currently enrolled as a research guide for commerce subject in the Pt. Ravishankar Shukla University Raipur.
Dr. Namrata Shrivastava
Dr. Namrata Shrivastava, Department of Economics in The Bhopal School of Social Sciences, Bhopal, Madhya Pradesh 462024. She has completed her Ph.D. in Economics and is also qualified for Madhya Pradesh SET and Chhattisgarh SET. She has several years of teaching experience. She has published more than 25 papers on different aspects of economics in National and International Journals, book chapters, and magazines. She has a lifetime membership in the IEA and MPEA. Her two Patents have been published and also received Excellent Teaching Awards for her good academic records.
Subject Covers:-
• ADVANCE AUTHORISATION SCHEME
• ASSOCIATION OF SOUTHEAST ASIAN NATIONS
• GENERAL PACT ON TARIFFS & TRADE
• INTERNATIONAL MONETARY FUND
• TRANSACTIONAL NET MARGIN
• WAREHOUSE MANAGEMENT SYSTEMS
This Book Useful for the students of: -
M.BA.
MARKETING
